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Showing posts from August, 2017

Applying Goodwins theory- video 3 Rap

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  I thought I would include the rap genre as it is different compared to any pop or indie music video.   1. This music video clearly demonstrates the rap genres characteristics as Eminem himself is wearing casual clothing which is only usually worn in rap videos. There are also uses of direct contact with camera allowing the artist to show his emotions through the way he is acting. Most rap videos show the artist set in rough areas which is wear Eminem is located.   2. Straight away the first line says he is not afraid with him standing on the edge of a high building, here I can notice there is a clear relationship between the lyrics and the visuals .   3. There are also uses of close ups including the artist as this is a way of himself showing the way he is feeling through his facial expressions and the way he moves.   4. There is also a relationship between the music and the visuals as the way he moves is to the beat of the music.   Overall I would say none o

Applying Goodwin's theory- Video 2 Indie rock

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  So because Catfish and the Bottlemen are associated with the Indie rock genre there a lot of conventions included within the music video.   1. There are uses of the performance element with the band playing their instruments.   2. There is a clear relationship between the lyrics and the visuals as they sing about them in sound check and it is clear they are doing exactly that.   3. There is also a clear relationship between the music and the visuals as they are playing the instruments to create the music behind the video.   4. This music video is demonstrating the Indie rock genre characteristics as it is a performance music video and the band are wearing leather jackets and black clothing. The main singer is also positioned in the centre of the frame and they are all playing their instruments close together.   5. As well as the video including close ups of the main artist, it also includes close ups of the instruments they are playing which is a genre charac

Applying Goodwin's Theory- Video 1 Pop

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  1.Throughout Miley Cyrus 'Malibu' there is a clear relationship between the lyrics and the visuals as she sings about her being on the beach stood by the ocean.   2. When watching the music video I have noticed there are multiple uses of close ups involving Miley the artist.   3. There is also a clear relationship between the music and the visuals as on some shots she is dancing the beat of the music.   4. Miley's music is within the pop genre so with the conventions of a pop music video we expect to see the artist being portrayed as happy it is also conveyed through the use of the setting. The pop genre music videos Also last between 3 to 5 minutes with a constant beat. All of these conventions are included within this music video.

Genre theory- Andrew Goodwin

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Andrew Goodwin argues that 'music video' is a genre itself and that they often follow six key conventions:   1. A relationship between the lyrics and the visuals.   2. A relationship between the music and the visuals.   3. The music video demonstrates genre characteristics.   4. The music video includes multiple close-ups of the artist.   5. The music video frequently refers to notion of looking. (Particularly voyeuristic treatment of the female body.   6. There is often intertexual references.